It is better to be a “human doing” than a “human being”. That is why Jurgis does. In a previous life, Jurgis was a successful musician, but there was only so much he could do within the constraints of his industry. So a couple of years ago, inspired by examples of disruptive innovation, he decided to break the mould and began to use music and adjacent art-forms deliberately as a means for social impact. That desire to do more with his art has redefined him and the scope of his activities. It has spawned a new form of exceptional, participatory musical experiences, that enlighten and engage as well as entertain – Edutainment. His initiatives, that often combine single or album releases, are now full-blown campaigns that playfully incite audiences to challenge preconceptions and expand awareness on what it means to be human in the XXIst century – Initiatives.
Social Alchemist, Enlightening Entertainer, Artistic Activist, Creative Campaigner. Jurgis is hard to pin down with conventional labels. This Colombian-Lithuanian has thrived as a chameleon on the Lithuanian music scene for well over 15 years. Fearless experimentation has earned him numerous awards and garnered many hits. But he’s also studied Political Science and Business Administration, and has extensive experience in campaigning, corporate education, media-consulting, and many things “social”. He’s hosted TV shows, sat on the board of NGO’s and has entertained practically everywhere; from arenas packed with thousands of people, to corporate boardrooms, government institutions, TEDx and kindergartens. His diverse background ranging from Eurovision to EU consultant allows him to transcend formats, adapt to audiences effortlessly, and shape-shift flexibly.
Jurgis wants to leave the world a better place than he found it. Music, art and FUN are his weapons of choice. By seamlessly mixing his passion for music and social phenomenon, he proves that an artist can do more than just entertain; he can make a difference.