ABOUT

Jurgis Didžiulis (Jurgis DID) is a testament that music can do much more than just entertain. Since early childhood, he has been fascinated by the way music unites, influences and mobilizes; how it powers revolutions and shapes movements. His career, spanning over 2 decades, has been one of continuous exploration and innovation at the intersection of musical expression and social transformation, making him “one of a kind” when it comes to music that brings people together, accelerates community, and upgrades our humanity.

Transformational Troubadour, Corporate Edutainer, Community Catalyst. Jurgis is a uniquely multifaceted and multitalented professional speaker, musician, and activist who is hard to pin down with conventional labels. The extraordinary craft he has mastered also transcends traditional descriptions; a unique cocktail of musical co-creation, graceful space-holding, and witty oratory that playfully elevates individual participants, transforms groups into tribes and organizations into empathetic organisms. He calls this elevated state of co-created flow – “FLUX”.

His mixed heritage (Colombian – Lithuanian), rich background, colorful public profile, as well as degrees in Political Science and Business Administration have allowed Jurgis to navigate many worlds “beyond music”. In the past, he has been the frontman of numerous award-winning bands, taken part in Eurovision, hosted TV shows, designed campaigns for political parties and community frameworks for educational institutions, held board positions, the title of honorary consul, brand-philosopher, led countless environmental campaigns, volunteered as a fire-fighter, and worked as an EU consultant, amongst other things.

It is this vast experience, as well as an itch to “take music outside the box” and into boardrooms, airplanes, trains, and countless public spaces that make him so disruptively versatile. It is what allows him to connect with and move diverse audiences; in packed arenas, corporate settings, diplomatic receptions, and kindergartens alike.

Throughout this journey, Jurgis has consistently demonstrated that music can be something that transcends song, stage, and sound system, to transform in a way that is often described as “magic”.

More recently, he has focused FLUX on two main applications:

1.⁠ ⁠Collective transformation in organizations. 

Jurgis has served hundreds of clients all over the world, designing memorable experiences that unite, activate, and educate on community, organizational culture, and group dynamics. He has helped companies, NGOs, and informal communities address challenges concerning leadership, trust, emotional intelligence, human connection, cohesion, engagement, value alignment, identity, resilience, a sense of tribe, and collective flow.

2.⁠ ⁠Growing a contagious culture of harmony; beliefs and behaviors expressed and embodied through new musical formats.

For the past couple of years, he has been collaborating actively with numerous organizations and initiatives in the “Regenerative Space”, actively exploring what music would sound and feel like if it was more in tune with nature and our human nature.

Jurgis believes that humanity needs to pivot if it is to thrive in 21st century, and that “a new music” is indispensable in making that shift irresistible.