Interactive music and social awareness bringing a whole lot of “WIN” to CircleKLietuva. Started the morning visiting 5 different points to promote their #YouGiveWeGive initiative that donates 12cts (6cts from you + 6cts from CK) from selected cups of coffee to SaveTheChildrenLT daycare centers.
– WIN for “Save the Children”
– WIN for clients who just happened to stop by
– WIN for CK employees who got a dose of positive morning creativity
– WIN for CK for raising their social profile amongst customers and employees in a sincere and fun way
Not all coffee cups are created equal – some can make a difference. A little can go a long way, all month when you purchase #WeGiveYouGive cups w your coffee. Obviously, I’m the kind of guy that believes that CSR should be even more aligned with “day to day” activities and strategic aspects of the organization (in this specific case, say packaging waste and carbon emissions), but no one can deny that a lot of good is being done.
