Culture, values, and social dynamics are increasingly attributed to the success of organizations. Companies with aligned values, where employees feel “on the same page” outperform those that ignore the emotional needs of their teams or are plagued by toxic company culture.


» elevate interpersonal energy
» induce cultural awareness
» shift perspectives on emotional intelligence and values
» permeate values and desired behaviours creatively
» nudge people to connect with their creative nature
» empower to take charge of social/emotional dynamics
» demonstrate the power of culturally connected social units
» prime for transformation
» activate teams facing adversity
» kickstart difficult processes

Jurgis transcends the limits of format and genre through enlightening dialogue and stimulating interaction that can feel like a musical stand-up comedy at one moment and a life-changing inspirational talk the next. This mix illustrates and provokes in ways that words alone cannot. More importantly, it can immediately change the emotional climate of a situation, and help groups of people (re)establish an honest emotional connection.

His education in political science and business administration allows Jurgis to establish a rapport with scholarly audiences and rigorously business-minded individuals alike. His extensive experience on-stage allows him to tailor messages and adapt to different people and circumstances, as well as effortlessly improvise during unforeseen situations. Since 2015, Jurgis has done over 200 interactive musical “Edu-Tainment” sessions for businesses, NGO’s, educational establishments, and conferences. He feels equally comfortable inspiring, entertaining and enlightening anyone from kindergarten kids to hardcore academics, anywhere from cozy boardrooms to thousand-person auditoriums.


”An entertaining musical seminar that offers a fresh and useful perspective on the power and possibilities of purposefully applied values.”

Values are more than something to go with your company’s mission statement. They are emotional DNA that can be harnessed for meaningful change and a competitive advantage. “Social” is much more than a liability, responsibility or obligation. It is a potential resource that is often underestimated and overlooked. Values in the form of personal beliefs and convictions are the key to understanding this latent cache within each organisation. If invoked sincerely, they can be tapped to improve employee engagement, spark positive change, and explore meaningful social initiatives amongst other things.


”A cocktail of live music, powerful ideas, and creative interaction that inverts the role of on an audience and demonstrates how easy it is to go from ‘safe and passive’ to ‘hands-on and engaged’.”

This immersive, participatory performance is an energising incitement to activism. It reveals the basic dynamics of the social games we play every single day, and provides the insight to hack them. It feels like a concert at one moment, stand-up comedy the next, a dance-party, and a life-changing workshop shortly after. By effortlessly transforming spectators into active-stakeholders, Jurgis inspires us to tap into our own artistic nature, and nudges us playfully challenge the rules and roles of social conventions in our lives. Thorough explanation of what is going on give the audience plenty to take home and think about after the show.

Although Jurgis has done well over 200 interactive musical seminars in the past years for businesses, NGO’s, and educational establishments, “From Spectate to Participate” is the first one devised for the general public. It has already been showcased at TEDxVilnius, TEDxBlackRockCity (Burning Man), and TEDxStockholm as well as numerous other public events and conferences.



”Utopia is not a place. It is a space held by individuals living higher ideals. The “better system” is not a framework, it is the infectious attitudes and practices of people acting as living incarnations of the higher principles we aspire to.”

Hippie legend FANTUZZI teams up with jurgis did to create a transformative musical experience that reconnects us with our creative instincts and tribal nature. This charismatic duo provides us an enriching perspective on the aftermath of the “flower-power” revolution that threatened the status-quo of civilized society 50 years ago, and what it left us to work with. It argues that communing in Utopian spaces such as Burning Man and Rainbow Gatherings is the best way of bringing about positive change. Exposing oneself to Utopian reality make one an incarnation of it.

This interactive performance focuses on the power of love as a weapon, if we choose to use it as warriors. It is designed to produce a sense of empowered oneness; rekindle faith in the human spirit, infect us with a new sense of possibilities, and illustrate the sort of trench-tactics and guerrilla warfare needed to carve-out, hold, and expand utopian spaces in our realities.


”A perspective on how the indigenous people of Colombia understand our relationship with technology and where it is leading us.”

Jurgis mixes music, comedy and creative interaction to present the Aruhuaco people’s ancestral wisdom and it’s take on human nature, emotional needs, AI, the singularity, and progress in a fun and engaging manner. “Their lessons usually make little sense at first, but later provide plenty of transcendental eureka moments”. I share 3 of them:

» Enjoy the Silence: Silence is sacred. If you can enjoy silence with someone, you have something special. It is a solemn expression of appreciation.Unfortunately, “silence” does not exist in the digital realm.

» God in the Machine: We are a reflection of our environment and circumstances. Machines are reflections of us; our qualities and faults alike. We like our machines to be human (like us) but not too much, because we are ultimately scared of our own human nature.

» There is no point in being more civilised if it only makes us worse humans: Technology should be there to serve us and not the other way around.  A sense of balance and the “bigger picture” is necessary for technology to solve issues and address needs rather than create new ones.


”A piece on why real crytpofreaks actually believe in blockchain and its ability to challenge the status quo, and not just faith that their tokens will survive a bear market.”

Blockchain was revolutionary from the start, but it only garnered mass interest when people understood it could turn a buck. And that in itself is not bad, but the funny thing about money is that it has this subtle quality of corrupting. Bitcoin arose under the premise and promise that financial transactions can be less shady.

Gold-rush speculation and swarms of flaky ICO’s challenge that initial utopian promise of a distributed ledger that brings about a post-fiat world. This interactive musical seminar highlights the importance of strong values and cohesive community, without which you cannot self-regulate, change the world, and make some some extra cash.


”To Be LT shares inspiring examples of Lithuanian heritage far from Lithuania. Stories and people that encourage us to explore what it means to have mixed heritage and embrace ancestral cultural identity in a modern context.”

Lithuania’s people have been through a lot. Forced displacement, deportation, mass murder, discrimination, ethnic betrayal and cultural estrangement have left their mark. Many of those who have left still harbour a longing, a bitter-sweet yearning, to maintain and pass on something that is undeniably “Lithuanian”. They search for belonging, and wish to make sense of their roots in a foreign context. In many cases, traditions and customs have been carefully preserved outside Lithuania for over 3 generations. There is a sense of duty, a desire to maintain a connection, a commitment to serve.

Although we share a love, we have little love for one another. This project and the interactive musical seminar looks into that craving for identity, authenticity and belonging and reveals the foundations for a national identity that travels. One that unites. One that is contagious. One that embraces all of Lithuania’s children where-ever in the world they may be.



„We entered the room as individuals, and two hours later left it as one big tribe inspired to create something bigger than ourselves. He effortlessly mixes business insight, musical performance, creativity and fun to create an engaging experience. It was perfectly tuned to the theme and purpose of our leadership event. It was a fantastic and empowering burst of energy!“

-Vija Valentukonytė, Head of Internal Communications, Telia

“One of the best participatory music and entertainment shows I’ve ever experienced.”

– Magnus Brannstrom, CEO & President Oriflame

”The seminar Jurgis delivered was professional, focused and hugely engaging. It expanded the boundaries of our understanding of social capital and its interrelationship with our daily lives and business.  Incorporating music into the session made it great fun – overall, top marks, highly recommended.”

– Alex Gibb, Head of Sustainability, SEB Baltic Division

”Creative and incisive, Jurgis Didzulis combines the mind of a creative with the rigour of a business scholar. His presentations inspire and educate and his approach to social innovation is original.”

– Phil Tulba, UK Social Enterprise Consultant

“Jurgis Didziulis inspired us as an innovative and enthusiastic artist and as a speaker. He helped us create and apply the “Internal Value Audit” application, and collect useful information about values and virtues of our colleagues.  Jurgis is a positive, integrative, intellectual person – great to work with.”

– Rokas Kasperavičius, Partner at KPMG Baltics 

”Jurgis’s performance was an excellent choice for the end of our conference.  It was a dynamic synthesis of theory and music, topped by Jurgis’s charisma.  It was an great example of how an audience should be engaged.”

– Giedrė Dauguvietytė, HR Development Manager, SBA