Values are more than something to go with your company’s mission statement. They are emotional DNA that can be harnessed for meaningful change and a competitive advantage. “Social” is much more than a liability, responsibility or obligation. It is a potential resource that is often underestimated and overlooked. Values in the form of personal beliefs and convictions are the key to understanding this latent cache within each organisation. If invoked sincerely, they can be tapped to improve employee engagement, spark positive change, and explore meaningful social initiatives amongst other things.